Here at Phase V, we believe that by personalizing your fulfillment activities you can build value to your products. With personalization, or customized shipment and fulfillment activities, you have made minor adjustments to tailor a product to accommodate a specific individual, rather than to a general group. This is a major opportunity to optimize customer satisfaction.
According to Direct Marketing News, a survey from 2014 found that website engagement and interaction increased by 300% when customers received personalized content. Personalizing fulfillment activities can be rewarding but can also be challenging.
When done with the highest quality control standards, customers leap with excitement and love what the product has to offer. This is a chance for your brand as much as it is for the product itself to be successful. Whether its engraving, gift wrapping, or a simple message from your team, the customer will feel appreciated and come running back for more.
Personalized fulfillment activities go beyond picking and packing. In this day and age, we have to analyze the consumer. In general, it is important to consider consumer behavior and patterns. Get creative and be sensitive to different cultural aspects and customs. Empathize with your customer and really understand what is that brings them joy. Use traditional, yet innovative fulfillment and marketing tools to develop a successful personalized fulfillment plan.
Your business might be more concerned with, and question certain obstacles such as affordability and practicality. The good news is organizations can use cost-effective analytics tools that are available online to collect the necessary data to deliver personalized fulfillment activities at a more focused level.
The real value of personalized messaging is hidden in the ability to connect in a unique manner with consumers. Speak with your fulfillment provider today to design a strategic campaign that meets your needs. You can incorporate personal content into your existing campaign (products) to ensure a stable, viable and valuable fulfillment and marketing campaign.