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Why is branded packaging important?

Home » FAQ » Why is branded packaging important?

Branded packaging is important for several reasons. Custom packaging creates interest in your products. Unique, well-designed packaging sets your brand apart from your competitors. Your packaging conveys a lot about your brand’s image to customers. Your choice of colors and your logo should represent your brand and be consistent across all of your packaging – from small bubble mailers to larger boxes. Subtle branding with a significant amount of a solid color and your logo often denote sophistication. Customized brand packaging allows businesses to infuse their brand’s mission, goals, and identity with consumers. Consumers often purchase products based on their emotional reaction to the packaging design and the execution of your packaging. Branded packaging gets your brand noticed and market recognition can help boost your sales. Although it might be a subconscious choice, consumers will generally go with a brand they recognize instead of one they’ve never heard of. Eye-catching branded packaging allows your brand more exposure to a broader audience, planting the seeds for brand recognition as every package is delivered. Consistent branding also gives your products a unified look and feel so customers know it’s something from your business before they even open the box. When you partner with Phase V Fulfillment for your tech-powered 3PL fulfillment, your logistics team will use the branded packaging materials you provide because we understand your customers have come to know and love these. Custom packaging is a cost-efficient way to impress customers while leaving a long-lasting impact. It can generate increased word of mouth, sharing on social media, brand loyalty, and, ultimately, revenue for a brand.

If you want to discuss taking your business to the next level by using your own branded packaging, Phase V’s logistics team is standing by – contact us today!